Dark and Lovely Model Search online casting call!

I received quite a number of responses when I posted the media alert from the Pantene Model search. Unfortunately, that search was a live casting call in New Orleans which meant that many of you interested weren't able to enter.

Well here's your chance to submit your online entry to SoftSheen-Carson's Next Dark and Lovely Fashionista. The contest ends August 8. For those of you who dismiss entering the contest, think back to the feature I did on Najah who simply submitted her picture online for a similar model search and was selected!

Prizes for this contest include:

1rst Place: A trip to NYC for two, a $5,000 dollar shopping spree, a hair makeover by Softsheen stylists and an ad in Essence Magazine.

Five 2nd Place winners will receive $1,000 gift card and new Dark and Lovely products.

Twenty-five 3rd place winners will receive a Dark and Lovely gift pack.


SoftSheen-Carson® & ESSENCE Magazine Landed in Atlanta To Search for the NEXT Dark and Lovely Fashionista

Special Guest Panelists: Bria Murphy (Dark and Lovely Brand Ambassador), Johnny Wright (Celebrity Hairstylist and SoftSheen-Carson Artistic Director), and Kandi Burruss (Grammy Award Winning Singer/Songwriter & Reality TV Star of Atlanta Housewives)

WHAT: Once again, SoftSheen-Carson® Dark and Lovely® partnered with ESSENCE magazine to search for their next Dark and Lovely Fashionista. The Dark and Lovely Fashionista Model Search started off with a live casting event hosted by Dark and Lovely’s very own Brand Ambassador Bria Murphy and followed with a lively panel discussion. The winner of the 2011 Dark and Lovely Fashionista Model Search will win a trip for two to New York City, as well as a hair makeover by SoftSheen-Carson’s Artistic Director and Celebrity Hairstylist Johnny Wright, plus a $5,000 shopping spree with Celebrity Stylist Carlton Jones.

The live casting call also included an exciting and amusing panel discussion covering the hottest topics on beauty and fashion. Panelists included: Bria Murphy (Dark and Lovely Brand Ambassador), Johnny Wright (SoftSheen-Carson Artistic Style Director and Celebrity Hairstylist to First Lady Michelle Obama), Corynne Corbett (ESSENCE, Beauty Director), Carlton Jones (Celebrity Stylist), and Kandi Burruss (Grammy Award Winning Singer/Songwriter). The participating contestants spoke with our panelists, had their photo taken on site and were asked to express to the panelists Why they are Dark and Lovely?

The contest began May 24, 2011 and ends on August 8, 2011.

Ready to enter? Please visit their website for details

1 comment

  1. Have they choosen a winner yet for the fashionista contest for this year?


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