For the first time-ever, SoftSheen-Carson® Dark and Lovely®, the #1 ethnic haircare global brand, will partner with BET.com, the leading online provider of quality entertainment, music, news and public affairs television programming for the African-American audience, to present the hottest award show ticket this fall, the third annual BLACK GIRLS ROCK!™ Award Show.
“We Know You Rock, Now Rock With Us”, for a chance to win an all-expense trip for two to New York City to attend the third annual BLACK GIRLS ROCK! Award Show and a celebrity glam makeover by the SoftSheen-Carson Style Squad. The contest begins on July 2nd and ends on September 15th.
The show honors trailblazers across generations including celebrities, role models and civil activists. In 2011 honorees and performers included Angela Davis, Erykah Badu, Jill Scott, Mary J. Blige, Tatyana Ali, Shirley Caesar, Taraji P.Henson and Lala Anthony. Tracee Ellis Ross, Regina King served as the show’s hosts.
"The BET, BLACK GIRLS ROCK” Award Show continues to celebrate the best and brightest women of color from around the globe,” stated Jerry Densk, Vice President of Marketing, SoftSheen-Carson Dark and Lovely. “We are proud to partner with BET.com to support dynamic women who break barriers and inspire others to become extraordinary role models.”
For a chance to win the sweepstakes which includes a trip for 2, two tickets to the award show, plus a makeover, consumers must visit www.bet.com/darkandlovely.com and simply provide a name and email address.
For official contest rules, please visit bet.com/darkandlovely.com. No purchase necessary.