Sunday, May 29, 2011

Could this be the future of chemical relaxers?

I was on Youtube the other day waiting for my video to load when all of the sudden an ad comes on with several women talking about a new relaxer system from Soft Sheen Carson. I rarely look at box relaxers on the store shelves so this product may not be all that new after all. What really struck me was how loud the message of a "new relaxer system with a low pH that doesn't dry out the hair or promote breakage."

Their whole thing was that a lower pH means less damage to the hair. Which in turn could mean more shine and healthier hair overall. Just so you know, I haven't tried this relaxer and this isn't meant to be an endorsement in any way. I have no idea if this relaxer kit actually lives up to its claims. I was very excited, however, about the meaning of this commercial. To me, this marks the beginning of a new era in relaxed hair care. For decades, women blindly relaxed their hair and suffered incredibly at the hands of damage from these products. Now the focus on healthier hair, along with the choice by thousands of women to sport natural hair, have forced product manufacturers take notice and respond accordingly.

In order to stay in business, companies will have to compete to create the healthiest possible straightening system or quickly become obsolete. I'm enjoying the fact that relaxer manufactures are leveraging the online hair renaissance and learning about the healthy hair care needs of women with textured hair. I think progress will be slow but it'll take just one brand to break out with a new (safe) technology and soon that will soon become the standard. I'm looking forward to the day when relaxers have the power to infuse fatty acids, proteins and ceramides into the strand immediately after the straightening process. Wouldn't it be awesome to have a relaxer that fills in the damaged areas of the strand (while the cuticle layer is lifted) so the hair is actually stronger and healthier after the process and beyond? I will keep my eyes and ears open for new relaxer formulations that will change the game as we know it. I'm not just talking about adding plant oils I'm talking about a new "smart" relaxer system that will take our hair care to the next level.

Sigh, a girl can dream.....

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