Wednesday, May 4, 2016

Angela Bassett wants to help us get our skin right

At 57 years young, Angela Bassett looks amazing.  She's fit, vibrant and has glorious skin. So when I heard that Angela's launching a specialized skin care brand geared towards women of color, my interest was peaked.

To create a quality product Angela paired with Dr. Barbara Strum to help formulate the line.  Their strategy is to target two of the main concerns that they believe plague darker skin hyper pigmentation and inflammation.  The secret ingredient that will address these concerns is an herb called purslane.  Apparently, purslane is one of the healthiest plants around.  It has the highest level of omega 3 of any leafy plant.  In fact, some claim that its omega 3 levels rivals of some fish oils. But it doesn't stop there.  Purslane is also high in vitamin A, E & C which helps combat inflammation and attack free radicals.  All this sounds amazing, right?  But what makes it even more attractive is the effect it had on mice in past study.   The mice were given purslane extract, by needle, for two weeks.  At the end of the two week trial, the mice who received purslane were found to have longer telomere length than their counterparts.  If you recall from a past post, telomere length is an age marker. Meaning, they shorten as we age.  But, the good news is that telomere length can be influenced by our health and diet choices.  The longer our telomeres, "the younger we become." In essence, purslane is an anti aging plant.

Actually, weed is a more fitting term to describe purslane. Because that's what it is.  In fact, I've seen in growing in my yard and, not knowing what it was, I fed it to my tortoise.  Now I'm wondering if I should spend my hard earned money to purchase seeds of the same plant I used to trample on.  Or, at the very least, grab a bottle of purslane extract in supplement form or as a powder for my smoothies.

Angela and her team are aware of the nutritiousness of this wonder weed which is why it's a feature ingredient in the line.  Angela's products will target hyper pigmentation and work against the ills of inflammation.  Fun fact, Angela is a loyal client of the infamous skin care expert to the stars, Mamie.  So we know that she's serious about flawless skin.  She's also a fan of Kevyn Aucoin products. If you haven't been brought up to speed, Kevyn Aucoin is the creator of the best flawless skin care product ever!
When the brand launches, it'll retail for between $58.00 and $300 depending on the item.  I love that Angela brought a line to market with quality ingredients made especially for darker skin tones.  If you want to find out more, you can check out this article.

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