Here's a little snippet of Reformation's Mission:
Reformation's design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with us thinking about what we really want to wear. A sketch becomes a dress in less than a month, so we're designing and making what you want to wear now. (Most fashion is designed 12-18 months in advance). We make our clothes from three different types of materials: 1) new sustainable fabrics, 2) repurposed vintage clothing and 3) rescued deadstock fabric from fashion houses that over-ordered.
We believe the perfect fit is the most important part of our clothes. We spend hours fitting on different bodies and have a meticulous approach to our fits. Our main range is fit on multiple women that are between 5'6 and 5'10. We also have a petite collection which is designed for ladies 5'4 and under. These capsules based on body types are just the first steps in our quest to make sure women of all shapes and sizes can wear Ref (and look damn good doing it).
|Reformation Pollock Dress|