This means that we'll get behind the scenes access to her life and beauty secrets. Turns out that she's a voracious reader and most of her channel is filled with videos of her discussing her favorite book titles. What's most obvious when you first land on her channel is how amazing she looks. Ameriie is 36 and looks at least 10 years younger.
The item she's holding proudly is Redken's CAT Extreme Treatment. It's a reconstructor that's formulated to provide "a triple line of defense; proteins that penetrate deep into the hair strands, ceramides that reinforce the cuticle layer and lipids similar to those found naturally in our hair to leave our strands smooth shiny and protected."
It's no wonder the superstar reiterates that "every girl needs this product in their hair arsenal." I love the story she shares about bringing Redkin with her to the salon to use as a reconstructor after her color treatment. Because of Redken's CAT Extreme treatment, her hair endured the chemical bleaching with very little breakage. Even her hair dresser was impressed with how well it worked. In fact, Amerie beleives that Redken outperforms Olaplex.
Technically, the product should be rinsed out after 15 minutes. Ameriie uses it as a post-wash, pre-deep conditioning treatment. Meaning, she washes her hair, mists clean hair with the treatment, allows it to sit, the applies the deep conditioner. Of all the years that I've been on this journey, I have yet to experience a pre-deep conditioning treatment. And I think I'm ready to try. Maybe not every wash but it seems to be a great product to use post touch up. Summer is typically the only time of year where I'm tempted to reach for my steam flat iron. I love having fortifying products on hand to ward my hair from potential heat/manipulation damage. This product sounds ideal.
I'm gonna trust her on this one and take the plunge. A product with proteins, ceremides and MEA-18.....that's the holy trinity of healthy hair ingredients.
I can not pass this up.
But don't take my word for it, check out her video for yourself. She highlights Redken's Cat treatment at the 6:25 mark.